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 Chameleon Creations 
Friday, 15 December 2006

Starbucks has become the industry standard for coffee connoisseurs nationwide and I am no less fond of it than the next person. Despite their extensive menu of coffees, teas, and other confections, I still request what is known as a black eye, a coffee with two extra shots of espresso. Yes, it's quite the concoction and I've asked clients before if they've ever seen a flying Scandinavian. When they reply 'No', I just tell them to keep their eye on me after I've had a couple of Starbucks black eyes and they'll see what I'm talking about. It is awfully good coffee but I do have a couple of suggestions to better cater to the urban redneck type, as small town America is typically devoid of any such establishments. For example, Starbucks could branch out beyond the eclectic music selections they offer to reach more of their loyal coffee fans like me who buy just the coffee because none of their other stuff interests me. No offense to Sarah McLaughlin or to Ray Charles but where is the occasional Metallica CD at Starbucks? They play music like they're pretty amped up on coffee (and for that matter, Metallica hails from the infamously liberal Bay area) so it would seem to be a good fit. I do recognize that Starbucks likes to present that hip, eclectic image but lets give some love to the red-state mentality too. We still love your coffee Starbucks and it's sufficiently addictive to bring us all back but the day I see Lynyrd Skynyrd or Toby Keith on your music rack, I'll finally see that you're truly appealing to all your fans. And we will then buy your music with our lattes and coffee cake. Oh, and while I'm in a requesting kind of mood, how about a 'coffee cushion' on your accessory shelf to go along with the mugs and bean grinders? Just like a whoopee cushion but more fashionable, complete with the Starbucks logo and all. I think it would sell like a champ and keep us redneck types happy for hours, long after the coffee cup is empty. Just think about it Starbucks. You're missing the boat with a previously silent portion of your customer demographic and we like your coffee just as much as the tree huggers and stay at home moms do. We'll still show up in pickup trucks instead of hybrid cars or Volkswagens but we'll be as happy as a dog rolling around in a mud puddle if you take my suggestions to heart. Just an urban country boy's two cents worth and until next time..

POSTED BY: Chameleon CEO AT 01:51 pm   |  Permalink   |  E-mail this
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