With the NFL's annual Big Game having just concluded in (more or less) my own backyard, it has given me yet another reason to really give some thought to what makes businesses tick. Many fans watch the Big Game not just for the game itself, but for the commercials too. I found myself with barely a spare moment, due to the fact that I didn't want to miss either commercials or the sports action that occurred in between the commercial breaks.

What makes it interesting to me is not just the entertainment value, but also the underlying benefit for the companies who sponsor the ads. Large compnaies like Frito Lay or Anheuser Busch have the luxury to advertise, knowing that their commercials will both help retain loyal customers and attract new ones. It's about branding and an image. If you have a smaller business (or are considering one in the present economy), what do you do to help brand yourself? Is it about a catchy company or product name, a type of service that is unique to you, or something else? That is of course a rhetorical question, but the idea is to get you thinking about what you are doing to brand your own business.

Most small businesses choose to directly market their services to targeted custoemrs or clients. This means approaching the right kind of person or group with an offer for your prodcut or services that should match up with their needs. As opposed to advertising, which is much broader in scope (and thus more expensive too), marketing is the life blood of most small businesses and also one of the most common shortcomings in small business today.

Chameleon Freelancing offers writing and presentation services that can help your small business improve its visibility, and convey an informative and compelling message while doing so. Contact us today for more information on getting the Chameleon team working for your business.